Some ads are so bad that you just can't tear your eyes away from them. In fact, they can serve as valuable teaching opportunities. Just yesterday, I came across a prime example of a "good-bad" ad, and I couldn't resist sharing it with you all to illustrate what not to do when creating your own campaigns.
Look at the ad below.
๐ช๐ต๐ฎ๐ ๐ฒ๐ ๐ฎ๐ฐ๐๐น๐ ๐ถ๐ ๐๐ต๐ถ๐ ๐ฎ๐ฑ ๐๐ฟ๐๐ถ๐ป๐ด ๐๐ผ ๐๐ฒ๐น๐น?
Well, it's a bit of a mystery. The copy provides zero information as if it's guarding some kind of top-secret information.
Let's say, hypothetically, that you know it's an insurance company promoting an investment product (although I can't guarantee I have the proper security clearance to know for sure).
๐ช๐ต๐ฎ๐ ๐ฑ๐ผ๐ฒ๐ ๐๐ต๐ถ๐ ๐ฐ๐ฟ๐๐ฝ๐๐ถ๐ฐ ๐ฐ๐ผ๐ฝ๐ ๐บ๐ฒ๐ฎ๐ป?
"Volcanic disaster insurance = good investment skills."
That's akin to claiming, "If our team can tap dance well, just imagine what they can do for your pet ferret!"
Huh? Precisely.
๐ช๐ต๐ฎ๐ ๐ถ๐ ๐๐ถ๐ฏ๐ฒ ๐ฑ๐ผ๐ฒ๐ ๐๐ต๐ถ๐ ๐ฎ๐ฑ ๐ฐ๐ผ๐ป๐๐ฒ๐?
Let's consider this scenario: you're in the business of selling investment services. What's the last color your clients would want to see? You guessed it โ red. The one color that covers over 50% of this ad. Not to mention the fiery magma erupting in your face!
๐ช๐ต๐ฎ๐ ๐ต๐ฎ๐ฝ๐ฝ๐ฒ๐ป๐ฒ๐ฑ ๐ต๐ฒ๐ฟ๐ฒ?
Here's the real kicker. It's painfully evident that this ad is a product of a poorly executed chatGPT process. A copywriter seemingly conducted zero research and requested AI spit out a catchy slogan. This slogan then made its way to the design department without any brief regarding the target audience. The result? A hefty budget spent on subway ads that nobody will comprehend. And even if they do decipher it, they'll probably want to steer clear.
In part 2 of this post, we'll reverse everything and learn how to get your ads right. Spend your money on results you can count on. Thatโs how you build an empire ๐ช
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๐๐๐๐ ๐ญ๐ก๐ ๐๐๐ฌ๐ญ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐ฉ๐ฅ๐๐ง ๐ข๐ง ๐ญ๐ก๐ ๐ก๐ข๐ฌ๐ญ๐จ๐ซ๐ฒ ๐จ๐ ๐ญ๐ก๐ ๐ฎ๐ง๐ข๐ฏ๐๐ซ๐ฌ๐? Hit me up ๐ bit.ly/goempirenow
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