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What will your marketing department look like in a year or two?

Spoiler: the same as everyone else's.


GPT4 prompt lists have been flying around in every feed on the planet.


What does that mean?


It means all marketing will become commoditized. 90% of marketing will become merely technical, and as soon as everyone starts using generative AI to do it, all facets of marketing will look the same.


Performance will average out.


That means that the only way to achieve differentiation will be creativity. And I'm not talking about the prompt engineering type. I'm talking about finding the sublime few that will be able to invent something new, the kind that AI has not been widely exposed to yet.


It's not about outhinking GPT. It's about doing the one thing it can't - create something brand new. Startups need to reinvent being startups. That's how you build an empire 💪





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