Last week I was hired to review the marketing aspect of a B2B SaaS signup page. Here Are the top 3 mistakes that they made:
* Too much text - there's no need to re-convince people who have already been convinced to try your app out. All they need is confirmation that they landed in the right place, and how easy and fast their journey to value will be
* No social proof - is fine when you're a huge company, but when you're small - big names will go a long way in building trust at the exact moment your user debates whether to go forward or not
* No financial threat relief - it's important to say it's not only free to try your app out, but also that no credit card will be needed
Ease your users' mind that their onboarding process will be fast, seamless, and worth their time and effort. That's how you build an empire 💪
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