The secret to startup success that nobody talks about? It's simple, but not a lot of entrepreneurs get it.
Marketing needs to come into the startup as early as possible, even when there isn't enough funding or capacity for a VP yet. The earlier you get your story right and your market signals calibrated, the more likely you are to succeed.
In-house marketers are expensive, and that's why people get to marketing too late in the game. But- you can get a freelance marketer, which is cost-effective and retains your financial and operational flexibility, especially during turbulent times.
And to break another misconception - it's not about just building a pretty website. It's about finding commercially-sound product market fit. Writing code is nice, but you still need to sell it to someone.
Don't just burn through your runway blindly. Play to win. That's how empires are built 💪
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