Startups with a better product often lose to startups with better storytelling. Here's an example of the failing point and how to avoid it:
Let's choose the simplest and most common storytelling technique - the hero, the villain, and the wise one. From Karate Kid to Star Wars - you get it.
So what's the story 95% of startups tell?
The tech problem is the villain - and we are the hero who makes it go away. Wise industry leaders trust/recommend us!
But is that what your customer wants to hear? nope.
So what's the answer?
Your CUSTOMER is the hero, THEIR PROBLEM is the villain, and YOU are the wise one. You are the one to provide both tools and guidance to get them through THEIR journey.
In the immortal words of Donna Griffit: "There are no boring stories – it’s just information piled up in layers obscuring the beauty of the story."
Can't get your story right? Keep digging. That's how you build an empire 💪
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