As a marketing consultant, it really pains me to see it: startups neglecting the powerful impact of microcopy. Those tiny bits of text on buttons, forms, and error messages hold immense potential to elevate your user experience (UX) and drive conversions. But are you making the most of them?
Wait, what is microcopy? It's the concise, user-focused copy that guides users through your digital touch points. Think button labels like "Download Now" or error messages like "Oops, something went wrong!"
Why is it crucial for your startup? Because it impacts user experience in a big way. Clear, concise, and engaging microcopy can:
Boost usability: Guide users intuitively, leading to better product adoption.
Increase conversions: Compelling calls to action (CTAs) can drive signups, purchases, and more.
Build trust: Friendly and informative language creates a positive brand impression.
Who should write it? UX writers are best, but if you don’t have the budget you MUST get product and marketing teams to work together on this. I recommend taking “Microcopy: The Complete Guide by Kinneret Yifrah” with you on that journey as well.
Top 3 Microcopy Mistakes Startups Make:
Jargon overload: Avoid technical terms. Use clear, everyday language users understand.
Forgetting about tone: Infuse your brand voice into your microcopy for a consistent and engaging experience.
Neglecting accessibility: Ensure your microcopy is clear and concise for users with disabilities.
By prioritizing microcopy, you can unlock its potential to strengthen your brand, enhance your UX, and ultimately, achieve your startup goals. That’s how you build an empire. 💪
Comments