Ready to make your app as irresistible as Candy Crush? Let's do it with behavioral design! (even if you're B2B SaaS)
Here are the top 5 psychological techniques Candy Crush uses, translated to our B2B world:
Progress Indicators: show users' progress through each task or project, as well as their overall completion rate.
Variable Rewards: offer unexpected bonuses, such as discounts or exclusive features, after certain milestones are reached.
Scarcity: limit the availability of certain resources or features, such as trial days or premium access.
Social Proof: display the progress and accomplishments of other users, as well as testimonials and reviews.
Habit-forming Loops: use positive reinforcement, such as rewards for completed tasks, or by allowing users to track their progress and see their improvements over time. Dashboards are perfect for that.
Did everything by the book? It's time to shake things up and draw inspiration from other sources. That's how you build an empire 💪
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