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How to Lose a (Paying!) Customer in 3 Easy Steps

This post isn't about one of my client ventures but rather an experience with a startup that's been determined to test my loyalty 🤨


This startup specializes in using AI technology to simplify a notoriously irritating and complex task. I couldn't sign up fast enough when I heard about their mission. However, despite their unwavering dedication, they struggle to deliver their core promise. Now, I'm all for giving innovative tech a chance to grow, but there are some glaring issues that I can't overlook:


🔵 Frequent Releases and Crashes: They're rolling out updates and features daily, but it feels like they're crashing just as often.


🔵 Overwhelming Updates: My inbox is constantly flooded with updates. It's counterproductive.


🔵 Growing Technical Debt: They appear to be accumulating technical debt at an alarming rate, and their promises just seem to be growing alongside it.


Why would you pile more and more toppings on a sh**y ice cream cone?


What's truly disappointing is that their marketing game is top-notch. It's a shame they're struggling to fulfill their promises.


For young product-led startups, it's crucial to prioritize measuring and monitoring metrics like NUR (Net User Retention), Net Revenue Retention (NRR) and NPS (Net promoter score) to ensure sustained growth and customer satisfaction.


While rapid development is essential, it should never come at the expense of product stability and overall quality. keep tabs not only on who converts, but who stays. That’s how you build an empire 💪




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𝐍𝐞𝐞𝐝 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐥𝐚𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐡𝐢𝐬𝐭𝐨𝐫𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐮𝐧𝐢𝐯𝐞𝐫𝐬𝐞? Hit me up 📆 bit.ly/goempirenow


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