Don't let your competitors outsmart you! keep an eye on their paid strategy so you can optimize yours. Here's how to follow their ads on Google, Facebook, Instagram, LinkedIn, and YouTube:
Google ads: Use SpyFu to see your competitors' ad data, including ad examples, estimated spend, and top-performing keywords
Facebook ads: Visit your competitor's Facebook page and navigate to the "Ad Library" to see their ad creative and where their ads are linking
Instagram ads: Visit your competitor's Instagram profile, tap on the three lines in the top right corner, and select "Ads" to view their active ads, including ad creative, call-to-action, and where their ads are linking
LinkedIn ads: Check out their "Ads" tab on their LinkedIn page to see their ad copy and design
Youtube ads: Use the Google Ads library to search for your competitor's YouTube ads, including ad creative, duration, and view counts
Consider the types of ads they're using, their messaging and content formats - shorts? carousels? articles? specific keywords? interesting audiences?
With this knowledge, you can learn and improve your differentiation, so you may better stand out in a crowded marketplace. That's how you build an empire 💪
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