We get it. We need content. We need content for a ton of outlets. But what the hell are we supposed to write, so much so fast? Here’s a 3-step framework I totally stole from the great Justin Welsh - and you should too!
Step 1: Write something big. Say, a serious blog post about a recent technological development. Once you have your main content, you can write additional smaller pieces:
Step 2: based on your big piece, write 5 short pieces:
Write a story. People love stories. They're engaging, informative, and memorable. It gets your audience to relate.
Make an observation. Observations can be short and sweet, or they can be more in-depth.
Take a contrarian take. Go against the grain and offer a unique perspective on a topic. That’s memorable. Unpopular Opinions anyone?
Write a simple listicle. Listicles (list articles) are a great way to break down complex information into easy-to-digest chunks. Easy to read - easy to click.
Do an analysis. When it comes to a good professional analysis you’re basing yourself as an authority and helping out your reader at the same time.
Step 3: adapt these 5 content pieces to your favorite social outlets. Once you do this a bunch of times you’ll have a lot to mix and match.
By following these tips, you can write a lot of content, simply and quickly. That’s how you build an empire 💪
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