After 15+ years doing this, Iโve seen founders make certain mistakes repeatedly when laying their marketing foundations. Here are the top 5:
๐ญ. ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐ถ๐ป๐ด ๐ง๐ผ๐ผ ๐ ๐ฎ๐ป๐ ๐๐ฟ๐ฎ๐ป๐ฑ๐
Consolidate under one strong master brand. Donโt dilute efforts by creating sub-brands too early. Get your core brand known first before extending into new products down the road. (e.g. Don't launch "Evolution Radio by Starry Nights" until "Starry Nights" is established)
๐ฎ. ๐๐ฎ๐ถ๐น๐๐ฟ๐ฒ ๐๐ผ ๐๐ผ ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฅ๐ฒ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต
Never assume you understand target usersโ needs and pain points. Take time to interview and survey potential customers first. Walking in their shoes shapes powerful positioning. (e.g. Interview frequent radio listeners to learn their interests)
๐ฏ. ๐๐ฒ๐ฎ๐ฑ๐ถ๐ป๐ด ๐๐ถ๐๐ต ๐ฌ๐ผ๐๐ฟ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐
Focus outward, not inward. Craft messaging around addressing customer struggles versus boasting about product features. Lead with their perspective and frame your solution as the hero. (e.g. Talk about enjoying music easily, not LP record quality)
๐ฐ. ๐ก๐ฒ๐ด๐น๐ฒ๐ฐ๐๐ถ๐ป๐ด ๐ ๐ฒ๐๐ฟ๐ถ๐ฐ๐ ๐ฎ๐ป๐ฑ ๐๐ป๐ฎ๐น๐๐๐ถ๐ฐ๐
Data is your compass. Define key performance indicators and diligently track them from day one. Analytics enable you to course-correct campaigns, demonstrate ROI, and scale what works.
๐ฑ. ๐ข๐๐ฒ๐ฟ-๐ฟ๐ฒ๐น๐๐ถ๐ป๐ด ๐ผ๐ป ๐๐
AI tools provide useful insights but can't replace human creativity and strategy. Leverage AI's strengths but maintain marketing control. The human touch remains vital.
Avoiding these common pitfalls early on establishes a solid marketing foundation poised for growth. Thatโs how you build an empire ๐ช
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๐๐ถ๐ธ๐ฒ ๐๐ต๐ถ๐ ๐ฝ๐ผ๐๐? ๐ง๐ต๐ฒ๐ฟ๐ฒโ๐ ๐ฎ ๐ฝ๐ผ๐ฑ๐ฐ๐ฎ๐๐ ๐๐ผ๐ผ! ๐ง https://lnkd.in/eBGzhjQC
๐ก๐ฒ๐ฒ๐ฑ ๐ฎ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฐ๐ผ๐ฎ๐ฐ๐ต ๐ณ๐ผ๐ฟ ๐๐ผ๐๐ฟ ๐๐๐ฎ๐ฟ๐๐๐ฝ ๐ผ๐ฟ ๐ฝ๐ผ๐ฟ๐๐ณ๐ผ๐น๐ถ๐ผ? Hit me up ๐ bit.ly/goempirenow
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