Ditch the high costs and get pro marketing done with a Fractional CMO
The Fractional CMO / CMO as a Service
Whether you're an early-stage or seasoned startup, building or upgrading your marketing department can be a daunting task. That's why we offer CMO as a Service, or Fractional CMO - marketing executives who work your startup for a limited number of hours each month to help you every step of the way. Rather than paying a full-time CMO's salary, you only pay for the hours they work.
A fractional CMO can be the missing piece in your startup puzzle. With its cost-effective nature, flexibility, industry-specific expertise, and results-driven approach, it's an attractive option for startups looking to maximize their marketing efforts without breaking the bank.
Our team of experienced professionals is skilled in top-down, bottom-up, inbound, and outbound marketing strategies to help you reach your target audience and achieve your commercial goals.
We will work with you to develop a storytelling and messaging strategy that resonates with your audience and establishes your brand as a thought leader in your industry. We can also help you create content, build content partnerships, manage your PR and social media, and develop product marketing. Our ultimate goal is to increase brand awareness and engagement for you, educate the market about your brand, differentiate you from your competitors, and build a strong community around your company.
What does the process look like?
Well, it's never a cookie-cutter solution. Based on your requirements, we'll define what needs to be done and what fits into the hour package you've chosen. After we strategize, here's what we'll be developing together:
(This is an incredibly high-level overview, but there is a lot to each of these elements, and it really depends on where your startup stands in the marketing cycle.)
First, we'll go through Discovery. We'll explore every aspect of your existing marketing leadership, including programs, resources, and strategies. Our goal is to maintain a smooth transition and continue to execute and develop existing and new initiatives.
We'll dive deep into your product, tech, and competitive landscape. We'll thoroughly research your ICP and buyer persona, finding out what truly interests them and what they believe can get them promoted. We need to stand out in a sea of messaging and earn tons of attention, engagement, and trust.
Then, we'll outline the needs and generate a Work Plan. The output of this stage is a work plan that details what needs to be done, why, details, dependencies, ownership, deadlines, priorities, and effort.
Finally, our plan will come to life. Upon the final plan approval, we'll start tackling each and every task, fine-tuning based on the resources and attention the company can commit to. We will test and recalculate our route as much as needed so we may capitalize on what brings the most value.
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Want to know more? let's jump on a free introductory call →
FAQs
Q: How long is the engagement period for the fractional CMO?
A: as long as you need.
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Q: Are there any additional costs or fees associated with the fractional CMO beyond the hourly package?
A: No. It's simple, transparent and 100% stress free.
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Q: What level of involvement is required from the startup during the engagement?
A: After the discovery phase we'll require very little time from the CEO and executive team. The point is to take the detailed work off your task list, and leave only sync and approval on your table.
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Q: Do you act as the team manager?
A: No. We define a work plan together on a pre-defined project scope, and work to implement it together.
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Q: How does CMO as a Service ensure the confidentiality and security of a startup's sensitive information?
A: If we weren't 100% confidential and secure, we wouldn't have a business. We're happy to sign an NDA to put your mind at ease.
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Q: Are there any limitations or restrictions on the size or stage of startups that can benefit from CMO as a Service?
A: No.
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Q: How quickly can I expect to see results from the marketing strategies implemented through CMO as a Service?
A: It depends on many factors. But generally speaking our plan will consist of low hanging fruit that will bring fast results, medium-term growth plans and longer term awareness plays.
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Q: Who implements the marketing plan?
A: It depends. If you do have a team of marketing professionals in-house, we'll be able to implement and guide them to maximize results. If you don't, or if you have a partial team, we'll bring on with the best (and responsibly priced) experts in the business in the industry to get the job done. Everything will be budgeted and approved before a penny is spent.
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Q: Do you provide any training or knowledge transfer to the startup's internal marketing team?
A: Of course! all training and documentation is on us.
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Q: Where does the consulting take place?
A: If you office is located in Tel Aviv or London we actually prefer to come into the office. A coffee together goes a long way. But - If you're located farther, we'll work remotely and strive meet whenever we can.
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Q: Is there a specific industry focus, or is the fractional CMO suitable for startups across different industries?
A: All startups and all industries, excluding some types of research and medical startups.
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Q: Does CMO as a Service provide ongoing support or is it a one-time engagement?
We provide ongoing support and mentoring throughout the entire time.
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Q: Can CMO as a Service help startups with international or global marketing strategies?
A: Yes, that's exactly what we do! With 15 years of experience and dozens of startups we've promoted, we know exactly how to build the infrastructure you need to create a machine that can scale.
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