How to build an Empire

Sep 4, 20232 min read

Vodafone's Rookie Marketing Mistake

There's an odd thing I found since moving to London. While smaller businesses do amazing brand work, the larger ones display...

2 views0 comments

Aug 28, 20232 min read

5 CRO Mistakes That Are Killing Your Website

𝗬𝗼𝘂’𝗿𝗲 𝗸𝗶𝗹𝗹𝗶𝗻𝗴 𝗶𝘁. 𝗡𝗼 𝗿𝗲𝗮𝗹𝗹𝘆 - 𝘆𝗼𝘂’𝗿𝗲 𝗸𝗶𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗖𝗥𝗢. I see it over and over again - CRO...

2 views0 comments

Aug 9, 20232 min read

3 Reasons Why Early Marketing is Crucial for Startup Success

People keep asking me why I always say that you need to start marketing from the very first line of code. "We don't need it yet, we're...

3 views0 comments

Aug 1, 20232 min read

Rookout Acquired by Dynatrace: 4 Principles That Led Rookout to the Top

The news is out! My beloved Rookout has been acquired by Dynatrace, and I'm so proud to have been part of the journey 💜 Here are a...

5 views0 comments

Jul 31, 20232 min read

Blockchain is Back: The Global Blockchain Congress reveals where this tech is growing

Last week I was invited to the Global Blockchain Congress in London. I went there thinking — “isn’t it kind of circling the drain at this...

1 view0 comments

Jul 17, 20232 min read

The 5 Elements of Value That B2B Buyers Care About

Did you know B2B buyers have their own Maslow's Pyramid? They are more complex than you think. They don't just care about the lowest...

13 views0 comments

Jul 9, 20232 min read

10 #MarketingFails That Kill B2B Startups in their First Year

1. Not having a marketing plan. define your target audience, set goals, and develop strategies to reach them. Without a marketing plan,...

33 views0 comments

Jul 2, 20232 min read

Google Analytics 4: Here’s What You Need to Know

Let’s talk about Google Analytics 4. No matter what stage your startup is in, it will most probably be the center of your data-driven...

3 views0 comments