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How to build an Empire
Nov 14, 20231 min read
5 Rookie Marketing Mistakes Startups Make and How to Avoid Them
After 15+ years doing this, I’ve seen founders make certain mistakes repeatedly when laying their marketing foundations. Here are the...
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Sep 25, 20232 min read
How to Lose a (Paying!) Customer in 3 Easy Steps
This post isn't about one of my client ventures but rather an experience with a startup that's been determined to test my loyalty 🤨 This...
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Sep 11, 20231 min read
"I'm Here for You": How Kleenex is Making Money - and a Difference
Last week, as I was perusing the supermarket for groceries (my favorite London marketing activity), something made screech into a halt. A...
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