Nov 14, 20231 min5 Rookie Marketing Mistakes Startups Make and How to Avoid ThemAfter 15+ years doing this, I’ve seen founders make certain mistakes repeatedly when laying their marketing foundations. Here are the...
Sep 25, 20232 minHow to Lose a (Paying!) Customer in 3 Easy StepsThis post isn't about one of my client ventures but rather an experience with a startup that's been determined to test my loyalty 🤨 This...
Sep 11, 20231 min"I'm Here for You": How Kleenex is Making Money - and a DifferenceLast week, as I was perusing the supermarket for groceries (my favorite London marketing activity), something made screech into a halt. A...