Feb 122 minFrom Hero to Zero: How I Saw a Pitch Go Down in FlamesI attended a founders' event last week where I saw a pitch go from fantastic to flop in minutes. The founder nailed his deck - crisp,...
Dec 19, 20231 minFrom Buzz to Blitz: Reforging Goals for GrowthIt's that time of year again, where lights twinkle, gifts are purchased, and we take a step back as founders to refine our marketing...
Nov 21, 20231 minFrom Zero to Hero: How Conversations with Customers Can Save Your StartupAn alarming 68% of startups fail due to no market need. Sobering, but often avoidable simply by talking to customers first. Early...
Aug 1, 20232 minRookout Acquired by Dynatrace: 4 Principles That Led Rookout to the TopThe news is out! My beloved Rookout has been acquired by Dynatrace, and I'm so proud to have been part of the journey 💜 Here are a...