Nov 14, 20231 min5 Rookie Marketing Mistakes Startups Make and How to Avoid ThemAfter 15+ years doing this, I’ve seen founders make certain mistakes repeatedly when laying their marketing foundations. Here are the...
Oct 3, 20232 minCracking the Code: 5 Marketing Lessons from Top Dev WebsitesI went over the best dev websites so you don't have to! Here are my 5 takeaways from Snyk, Datadog, GitHub, Twilio, and Stripe: Marketing...
Sep 25, 20232 minHow to Lose a (Paying!) Customer in 3 Easy StepsThis post isn't about one of my client ventures but rather an experience with a startup that's been determined to test my loyalty 🤨 This...
Sep 11, 20231 min"I'm Here for You": How Kleenex is Making Money - and a DifferenceLast week, as I was perusing the supermarket for groceries (my favorite London marketing activity), something made screech into a halt. A...
Aug 1, 20232 minRookout Acquired by Dynatrace: 4 Principles That Led Rookout to the TopThe news is out! My beloved Rookout has been acquired by Dynatrace, and I'm so proud to have been part of the journey 💜 Here are a...
Jul 9, 20232 min10 #MarketingFails That Kill B2B Startups in their First Year1. Not having a marketing plan. define your target audience, set goals, and develop strategies to reach them. Without a marketing plan,...