How to build an Empire

𝗘𝘃𝗲𝗿 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝘁𝗵𝗲 𝗰𝗮𝗿 𝗿𝗲𝗻𝘁𝗮𝗹 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗶𝘀 𝗮 𝗱𝗮𝗿𝗸 𝘄𝗲𝗯 𝗼𝗳 𝗱𝗲𝗰𝗲𝗽𝘁𝗶𝗼𝗻?

As a marketing veteran, I've seen some shady tactics, but the car rental industry takes the cake. Their customer experience is a...

Small Text, Big Results: Unlocking the Power of Microcopy for Startups

As a marketing consultant, it really pains me to see it: startups neglecting the powerful impact of microcopy. Those tiny bits of text on...

These are the top 10 London accelerators founders say you should apply to in 2024

Does anyone even read the intro? Or do they all just skim straight to the names and practicalities? Well, just in case someone is reading...

From Hero to Zero: How I Saw a Pitch Go Down in Flames

I attended a founders' event last week where I saw a pitch go from fantastic to flop in minutes. The founder nailed his deck - crisp,...

Retention Revolution: Why Chasing Users is So 2010s (and How to Win with Loyalty)

Retention is emerging as the new shiny object for startups in 2024. Acquisition and growth hacking are so 2010s. 😝 Startup leaders are...

From Buzz to Blitz: Reforging Goals for Growth

It's that time of year again, where lights twinkle, gifts are purchased, and we take a step back as founders to refine our marketing...

From Zero to Hero: How Conversations with Customers Can Save Your Startup

An alarming 68% of startups fail due to no market need. Sobering, but often avoidable simply by talking to customers first. Early...

5 Rookie Marketing Mistakes Startups Make and How to Avoid Them

After 15+ years doing this, I’ve seen founders make certain mistakes repeatedly when laying their marketing foundations. Here are the...